mexico news

18 thousand tourists flown away from Cabo in just three days in remarkable “air bridge” operation

The aftermath of Odile left 26,000 tourists stranded in Baja California, away from their homes, and with no communication means. But in a remarkable operation, the Mexican Government, the military and the private sector coordinated an “air bridge” that would move 18,000 tourist out of the affected region in three days.

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Trying to Alter Perceptions, Mexico Uses Candid Chitchat

CAMPAIGNS that feature hidden-camera commercials are popular among marketers seeking to change perceptions about products because they offer consumers a chance to watch other consumers share candid opinions. Examples include spots for Folgers instant coffee, Burger King, Pizza Hut and Ford Motor.

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