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Calderon: Mexico to be World’s 5th Most Popular Tourist Destination by 2018

Mexico is already ranked 10th in the world, based on the number of annual visitors to the country and the amount of revenue that is generated.

Calderon: Mexico to be World's 5th Most Popular Tourist Destination by 2018

Calderon: Mexico to be World's 5th Most Popular Tourist Destination by 2018

On Monday, Mexico’s President Felipe Calderon announced plans for his country to become the world’s 5th most popular tourist destination by the year 2018. This announcement comes just weeks after declaring 2011 to be the “year of tourism” and on the heels of their new advertising campaign started last year, “Mexico, the place you thought you knew”.  According to the World Tourism Organization, the country is already ranked 10th in the world, based on the number of annual visitors to the country and the amount of revenue that is generated. Other contenders on the list include the US, France, China and Italy.

To bolster Mexico’s efforts to hit the number five slot, Calderon has outlined 10 strategic steps and 100 points of action, including advances in infrastructure via the construction of additional airports, highways and sea ports. In fact, flight service into and out of Mexico has already increased at a number of US airports, especially to popular tourist destinations like Cancun and the Riviera Maya.

Calderon is also encouraging Mexican travel agencies, resorts and tour companies to more aggressively promote Mexico as the perfect vacation destination, in part by diversifying the vacation packages that are offered, infusing them with higher quality options and a wider variety of activities and destinations to choose from. “Mexico is much more than having better beaches,” Calderon said.

In 2010, official figures showed more than 22 million foreign tourists visited Mexico, with more than six million dollars US generated as a result. By comparison, this year Mexico’s tourism industry hopes to offer around 4 million jobs and to offer support for around 12 million additional jobs, with income projected at around 40 billion dollars US.

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Mexico’s big hope: get 5 million U.S. retirees

BY ANDRES OPPENHEIMER
aoppenheimer@MiamiHerald.com

Mexico's big hope: get 5 million U.S. retirees

Mexico's big hope: get 5 million U.S. retirees

MEXICO CITY — Mexico is silently working on proposals aimed at drawing millions of U.S. retirees to this country, which could eventually lead to the most ambitious U.S.-Mexican project since the 1994 North American Free Trade Agreement.

President Felipe Calderón is likely to propose the first steps toward expanding U.S. retirement benefits and medical tourism to Mexico when he goes to Washington on an official visit May 19, according to well-placed officials here. If not then, he will raise the issue later this year, they say.

“It’s one of the pillars of our plans to trigger economic and social well-being in both countries,” Mexico’s ambassador to the United States Arturo Sarukhan told me. “We will be seeking to increasingly discuss this issue in coming months and years.”

Calderón brought it up during a U.S.-Canada-Mexico summit in Guadalajara in August last year, but President Barack Obama asked him to shelve the idea until he was able to pass healthcare reform, another official told me.

Now that Congress has passed healthcare reform, Calderón is preparing to charge ahead.

A GROWING MARKET
There are already an estimated 1 million Americans living in Mexico. And according to Mexican government estimates based on U.S. Census figures, that number is likely to soar to 5 million by 2025 as the U.S. population grows older and more Americans look for sunny, cheaper places to retire.

The U.S. Census projects that the number of U.S. retirees will soar from 40 million now to nearly 90 million by 2050. Already, 5 million American retirees live abroad, of whom 2.2 million are in the Western Hemisphere — mostly in Mexico, the Dominican Republic and Brazil. Another 1.5 million live in Europe and 850,000 in Asia.

The key to luring more U.S. medical tourists and retirees to Mexico and other Latin American countries will be getting hospitals in the region to be certified by the U.S. Joint International Commission, which establishes that they meet U.S. hospitals’ standards. There are already eight Mexican hospitals certified by the JIC and several others awaiting certification.

According to Mexican government estimates, healthcare costs in Mexico are about 70 percent lower than in the United States. And from my own experience, those estimates are right: As I reported at the time, when I was hospitalized in Mexico two years ago for an emergency operation, my hospital bill was indeed about 70 percent lower than what it would have been in Miami.

So what will Calderón specifically propose to Obama? Most likely, the Mexican president will suggest starting with a low-profile agreement that would allow the U.S. Health Care Financing Administration to pay for Medicare benefits to U.S. retirees in Mexico. Under current rules, Medicare only covers healthcare services in the United States.

IT JUST MAKES SENSE
My opinion: Mexico and much of Latin America are bound to become growing U.S. retirement and medical tourism destinations, much like Spain has become a permanent living place for Germans, Britons and Northern Europeans.

You won’t read much about it now because neither Calderón nor Obama will emphasize it publicly while the drug-related violence in northern Mexico is making big headlines, and while the political wounds from the recent U.S. healthcare debate are still open in Washington, D.C.

But I’m increasingly convinced that, as the violence in Mexico subsides and the healthcare debate becomes a distant memory in Washington, medical benefits’ deals will become a top U.S.-Latin American priority. Just as free-trade agreements were the big thing of the 1990s, healthcare agreements will be the big deal of the coming decade.

I wouldn’t be surprised if Calderón and Obama take the first baby steps toward a U.S.-Mexico healthcare agreement by finding a way to pay for Medicare benefits for U.S. expatriates in Mexico, or getting U.S. states to allow similar payments. Then, most likely after the 2012 presidential election in both countries, the two would start negotiating a more ambitious deal.

Demography, geography and economics are pointing in that direction. With the U.S. population getting older, a record U.S. budget deficit, rising U.S. healthcare costs, and Mexico and other Latin American countries badly needing more tourism and investments, this should be a win-win for everybody.

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President Calderon Pledges Incentives For Film Making In Rosarito and Mexico

President Felipe Calderon on Tuesday pledged incentives to attract more international film makers and productions to Rosarito and the rest of Mexico.

President Calderon Pledges Incentives For Film Making In Rosarito and Mexico

President Calderon Pledges Incentives For Film Making In Rosarito and Mexico

Speaking to an audience of about 400 people, Calderon pledged an initial $20 million to strengthen the country’s film industry plus incentives to attract productions here from around the world.

Calderon made his remarks at Baja Studios in Rosarito, which was built for the production of the James Cameron’s  Titanic and where portions of other blockbusters including Master & Commander and Pearl Harbor have been filmed.

The president  was received for his visit by Rosarito Mayor Hugo Torres. Other dignitaries attending included Baja Gov. Jose Guadalupe Osuna Millan as well as many other government officials. Noted actor Edward James Olmos also was a featured guest.

“Rosarito has become a place of great importance for the film industry, and it is precisely why here we announce this program for the promotion of film production,” Calderon said.

He stressed that the film industry has great importance in the global culture, as well being as being an excellent source for jobs, income and regional promotion.

“Rosarito has shown that it is possible to offer world-class services to the film industry,” Calderon said. “Productions here have brought international fame to the city.” read more »