There were the family day trips—lunch at Calafia, curio shopping, maybe a stop in Tijuana for a photo with a zebra-striped donkey if we had an out-of-town visitor along. As teenagers, my friends and I took the trolley to San Ysidro and walked across the border, treating TJ like an exotic mall. San Diego kids went to Baja to surf and camp and eat fish tacos and drink Coronas. (Let’s not discuss the nightclub shenanigans we partook in once we could pass for 18.)
The trio, with about 12 restaurants between them in San Diego, Tijuana, Ensenada and the Valle de Guadalupe, are Baja’s Emissaries of Eating. While out promoting their own businesses and brands, these globe-trotting gastro ambassadors are at the same time shifting the narrative of a region once known more for kidnappings and cartels than quail and kumamotos.
According to Baja California’s secretary of tourism, Juan Tintos Funcke, the area has “seen more tourists, particularly Americans, visiting Baja California in the past two years, especially over the holidays. For example, from Thursday through Sunday of Easter week, 354,000 people traveled within Baja California, the largest influx of tourists we’ve seen since 2008.
American channel TMZ aired the visit that Silvester Stallone and Dolph Lundgren made to Rosarito Beach, in Baja California Mexico where they enjoyed a Puerto Nuevo style lobster.