Category Archives: Investment Opprtunities

Surf and Travel in Baja California. By: Miguel Sedano

 

What you need to know to stay safe and have fun south of the border.

Fun in Baja California

In 2007, violent assaults and robberies experienced by American surfers and off-road enthusiasts in Baja California rocked the avid Baja travel community in Southern California.

That news combined with the very real violence and media coverage of the drug war in Mexico caused many Baja stalwarts to abandon their lifestyle dedicated to surfing, fishing, off-roading, diving, hiking and just plain enjoying one of the world’s most spectacular natural and cultural regions.

Thankfully, the Mexican government finally responded to the surge in incidents in Baja by increasing roadside patrols and strategically combatting and reducing narco violence.

Tourists are slowly returning to Baja again.

According to Mexico’s Tourism Secretary, border tourism increased 9.4 percent this year compared to 2010.

As someone who works and plays in Baja California, I can attest to the increased security and the fact that for the most part, the majority of the peninsula is as safe as ever.

That is especially true in Baja California Sur, which is considered one of the safest states in Mexico.

Last year I took a 2,970-mile round-trip to the East Cape from San Diego with my two teenage sons.

We traveled down some of the peninsula’s most remote coastal dirt roads and encountered friendly locals, lots of smiles, great wave and cold cervezas.

WiLDCOAST, the organization I run, has an office in Ensenada. At any given time our staff can be found in some of the most remote corners of the peninsula or the most trash-infested colonias of Tijuana.

So far we have had no problems at all.

To get an update on the situation south of the border, I checked in with some of Baja’s most knowledgable and experienced travel experts who spend lots of quality time visiting Baja’s nooks and crannies.

Geoff Hill is the Vice President for Business Development for Baja Bound Insurance Services and a longtime Baja surfing and travel vet.

Susie Albin-Najera is the creator and editor of The MEXICO Report, MEXICO Travel Writers and is a Community Manager for the recently formed Mexico Today. She has been published in numerous publications including San Diego Magazine, Latin Style, Vallarta Tribune, Baja Traveler and Baja Breeze.

Angie Mulder is the Program Director for Baja Discovery, an adventure and outdoor outfitter that specializes in natural history tours of Baja California. The company’s destination eco-camp in San Ignacio Lagoon is one of the world’s premier locations for whale watching.

Kimball Taylor is the author of Return by Water: Surf Stories and Adventures, a columnist for ESPN.go.com, and a former Senior Editor of Surfer Magazine. He has co-authored books on both Pipeline and Jeffrey’s Bay. He is a longtime Baja California travel vet with many miles of deep Baja surf trips under his worn out tires.

Patch: From your perspective has the safety/security situation in Baja improved?

Geoff Hill: I really don’t feel that Baja has a safety problem as much as it has a perception problem. Every year I drive an average of 5,000 miles all over the peninsula and always have positive experiences wherever I travel. Be respectful, use common sense and Baja will treat you well. It’s not the scary place the media has made it out to be. I always look forward to being down in Baja. I love the warmth and friendliness of the people that I interact with and the rugged beauty.

Susie Albin-Najera: Baja is an excellent destination for road travel, whether it’s visiting the border territories or heading further south. The real safety issues are just simple road conditions but the toll roads are safe and constantly being improved. I’ve always felt safe driving in Baja, but always encourage people to purchase insurance and take normal road trip precautions.

Angie Mulder: After our nearly three decades of travel in Baja, times have certainly changed, but applying the rules of safe travel has not. Whether exploring the peninsula with guests or pursuing our own adventures, we do not drive alone or at night, and don’t carry a lot of cash or take along expensive electronics. Just use basic common sense. We continue to run our natural history trips without incident.

Kimball Taylor: The safety issue is a tough call. Although instances of shocking violence have decreased in Tijuana and the Rosarito to Ensenada corridor, the discovery of a massive pot farm near El Marmol indicates serious narco activity in Baja.

Patch: If tourists have a problem on the road, what should they do and who should they call?

Hill: To start with, it’s a good idea to carry a Mexican insurance policy that includes roadside assistance and towing. That will give you direct contact to assistance 24 hours a day, 7 days a week. HDI Seguros and ACE Seguros are the two Mexican insurance companies that Baja Bound works with and they both have English-speaking representatives that are ready to assist you. You can also dial 078 anywhere in Baja which is the Tourist Assistance Hotline provided by the Secretary of Tourism.

Albin-Najera: The Green Angels also provide 24/7 free roadside assistance to visitors with mechanical problems. Tijuana, Ensenada & El Hongo toll roads: 01-800-990-3900 Tijuana, Tecate toll roads: 1-800-888-0911

Taylor: By far the most dangerous aspect of travel in Baja is Highway 1 (the trans peninsular highway). Although the highway is being widened and improved in places, it is still just one slender ribbon of asphalt with little to no shoulder and dubious engineering. With the advent of Costco and Home Depot in Cabo San Lucas, commercial traffic and semi-trucks increasingly burden the road. I would advise to keep driving to daylight hours and to refrain from the nighttime blitz drives that were popular in earlier decades.

Patch: What destinations do you recommend visiting in Baja?

Hill: Some of my favorite memories are surfing at Scorpion Bay back in the early nineties when it was still relatively undeveloped. Tucked up in a pine forest at an elevation of almost 10,000 feet is the San Pedro Martir Observatory. They have three giant telescopes at the facility and tours are available every day starting at 10 am. The views are incredible, and on the right day you can actually see the Sea of Cortez to the east and Pacific Ocean to the west. I recommend this trip in the warmer months. It can snow on the mountain during the winter. Erendira is a sleepy little farming and fishing village about four hours south of the border that has fun surf, nice spots to camp on the water, good fishing and is a beautiful area to relax and unwind.

Albin-Najera: Baja is a mecca of eco-adventure, marine life, dessert and natural beauty. There are so many ways to enjoy the Baja region. I’ve visited all of the regions in northern Baja and each area offers something special. I recommend visiting all of the areas, either on your own with a road map or via guided tour. You can have great experiences all around Baja. For example, some of the activities available are surfing, scuba diving, whale watching, fishing, cave exploration, off road riding, beaches, biking, art galleries, culinary festivals, brewery tours, world class golfing and wine tasting. I recommend the Discover Baja California website to get an idea of all of the options. Even just driving along the coastline from Tijuana to Ensenada offers stunning ocean views.

Mulder: Our favorite Baja destinations include the rugged and beautiful desert in Cataviña and San Ignacio. In San Ignacio must sees are the Mission and cave painting museum, followed by dinner at Rene’s. And of course San Ignacio Lagoon, where we spend most of our time. The whales, people, flora and wildlife make it a very special place that keeps us coming back year after year.

Taylor: I recommend a visit to San Ignacio. The town and mission represent both the romance and reality of Baja. With the famous San Ignacio Lagoon and its gray whales nearby, the oasis is also a way station to San Juanico for those heading south and Punta Abreojos for those heading north.

Patch: What are your favorite places to dine?

Geoff Hill: I am a sucker for carne asada tacos. My favorite stands are Los Traileros in El Sauzal (just north of Ensenada) and Tacos El Yaqui in Rosarito. Tapanco in Rosarito is a great option for a steak dinner, and Rey Sol in Ensenada has a unique French-Mexican fusion that is amazing. If you have never been to the wine country just north of Ensenada you are really missing out! Most people have no idea that there are over 50 wineries producing some unbelievable wines that are just now starting to gain notoriety worldwide. The region is also producing some fantastic artisanal cheeses, jams and olive oil. Most of the wineries offer tours and wine tastings for about five dollars.

Albin-Najera: Tijuana has garnered a lot of positive media attention among foodies and food editors as the new gastronomic hot spot. I could be just as happy eating at a no-name food stall in Tijuana as in a fancy restaurant. As a chilaquiles connoisseur, I am partial to La Casa de Mole in Tijuana, and lobster, Puerto Nuevo style. There are many new upscale restaurants in Tijuana though, that I’m eager to visit.

Angie: Outside of San Ignacio, we stop for chicken tacos at Quichules, the best beans ever.

Taylor: My favorite places to eat are the roadside taco stands in Ensenada, or just around the campfire.

*La Fonda,  Las Gaviotas and Club Marena K38 still some of the best surfing spots in Baja.

If you are thinking in moving to Mexico, don’t think more act today.  We Can Help.  Call today 858-433-0561 or email Miguel Sedano  info@rentinginmexico.com the perfect home is waiting for you.

Mexico Real Estate Seminar at NAOS Living – Hosted by Baja Real Estate Group

 

NAOS Living and The Baja Real Estate Group hosted a seminar on Mexico real estate in the luxurious NAOS showroom in Rosarito Beach.

Speakers included Juan Pablo Arroyuelo, CEO from Fidelity National Title De Mexico, Lucia Treviño, Escrow Director, also from Fidelity, and Eduardo Rosales, current AMPI Rosarito President.

Attendees included local realtors as well as realtors from AMPI Ensenada. American realtors who where interested in the Seminar where also present and reserved a seat with several days in advance.

The panel addressed several topics and issues concerning real estate practices in Mexico. From the restricted Mexican Federal Zone to contracts and ethics. The seminar ended with an interactive question and answer segment.

The Baja Real Estate Group would like to thank everyone who attended this seminar, the speakers, Central de Arquitectura and to all the people who made this event possible.

For pictures of this event visit http://www.naosliving.com/

http://www.bajarealestategroup.net (less info)

Baja California Mexico moving ahead with new border crossing. Compilied By: Miguel Sedano.

While U.S. funding to finish the expansion of the San Ysidro port of entry is not yet allocated, Mexico appears on track to complete its new southbound border crossing.

Mexico is to finish construction in 2012 of the crossing, known as El Chaparral, as well as new bridges that will be needed for the transborder traffic, said Mexican Congressman Gastón Luken on Friday during the 21st summit of the South County Economic and Development Council.Mexico New Border 2012

Luken, who represents Baja California, said that Mexico has allocated $55 million to finish the project as planned. The funds came from fees collected at Mexican commercial border crossings.

“The expansion project should be seen as an investment not an expense,” Luken said about the San Ysidro expansion.

The remodeling and expansion project is to be done in three phases, which together are to cost $577 million.

Phase one is under way which involves the demolition of the existing port of entry building and expansion of traffic lanes from 24 to 62.

The second phase, which is to start in 2013, involves improving the pedestrian processing facilities.

And in the third phase, the I-5 southbound lanes will be shifted to accommodate the expansion of northbound lanes. The new southbound lanes are to connect to El Chaparral.

The total San Ysidro project was to be completed by 2016 but that date is now in doubt because the U.S. Congress has not yet funded phases two and three. When pressed as to what a potential funding delay means, project managers say that the expansion will be finished, but later than planned.

What’s more, a potential delay would also affect the planned U.S. expansions of the Otay Mesa and Calexico border crossings.

The annual summit drew about 400 people to the San Diego Convention Center to hear a variety of leaders and analysts discuss the region’s economy. One panel featured elected officials from all levels of government in California, as well as Luken, speaking about “The Future of the Border Region.”

They all spoke about the importance of securing the funds to complete the San Ysidro project.

“Reducing the wait times should be the priority,” stressed Assemblyman Ben Hueso, D-San Diego, during the panel discussion.

He said that reducing wait times by one hour per day would generate an additional $7 billion in revenue per year for San Diego County.

For his part, San Diego Councilman David Alvarez said he recently visited Washington, D.C. as part of a regional delegation that included officials from both sides of the border, including Luken, to lobby members of Congress to approve the funds to complete the expansion.

“There are no funds yet, but we must make the effort to raise awareness of the importance of transforming the San Ysidro border crossing,” said Alvarez, who represents District 8.

U.S. Rep. Bob Filner, D-San Diego, said, “many people would die to live in a region like this one.” That’s why an investment should be made to make traveling between both countries easier, something that would spur economic development in both countries, he said.

If you are thinking in moving to Mexico, don’t think more act today.  We Can Help.  Call today 858-433-0561 or email Miguel Sedano  info@rentinginmexico.com the perfect home is waiting for you.

Bargains Beyond the Border – Get Past the Blood and Drugs: Mexico’s Lower Cost of Living Can Avert a Tearful Retirement

by Tom Kelly

Description: News reports — including a segment on 60 Minutes — have depicted the entire country of Mexico as being an absolute mess, awash in blood and guns on every street corner. Ironically, people living there have a dramatically different perspective, especially in the “fly-in” destinations that continue to hold their value.

Click to buy the e-book: Bargains Beyond The Border by Tom Kelly

Click to buy the e-book: Bargains Beyond The Border by Tom Kelly

Despite what you may have heard, read and seen, the country is not under siege. The laid-back lure of Mexico’s beaches, forests, deserts, people, and culture has been capturing visitors and second-home buyers for decades and has become an international draw no longer driven solely by Americans and Canadians. Not only is land plentiful, exotic, captivating, and beautiful but also it is typically more affordable than most of the property found in America’s getaway areas.

Much has been written about the kidnappings, roadside hijackings, crooked cops and ever the infamous bandidos in some of the regions of Mexico. Most of the violence south of the border, however, is directly related to the drug cartels and the authorities who are trying to eradicate them. There is absolutely no pattern of any innocent U.S. citizens being randomly murdered in drug violence.

In this book, we will meet other second-home buyers, investors and retirees who share positive views about living and investing south of the border. We will show you their answers to our questions about crime and occupancy in key areas of the country. We’ll also explain why Mexico will become a needed alternative especially for 59,250,000 baby boomers that have not saved enough to fund their retirement years.

You can buy the E-book for $6.95 here.

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Browse for Real estate for sale in Mexico.

 

Mexico Real Estate Opportunities: How To Move From Vacation Property to Life-Long Investment

Written by Thomas Lloyd

Many people buying Mexico real estate as a vacation property or for retirement like to see their property as an investment; while there is a very strong aspect of lifestyle investment, as well as the large savings enjoyed in comparison to owning a vacation property or retiring in the U.S. or Canada, a true investment should do more than just bring you savings; it should generate an income. With Mexico real estate, this is a relatively strait-forward step to take.

Mexico Real Estate Opportunities: How To Move From Vacation Property to Life-Long Investment

Mexico Real Estate Opportunities: How To Move From Vacation Property to Life-Long Investment

With only a slight shift of focus, and a relatively minor short term sacrifice of lifestyle, the same property you bought for vacationing or future retirement can become a first step towards lifelong income from solid real estate investments.

As a buyer  you usually choose your vacation or retirement property based on comfort, convenience, proximity to the beach, shopping, a lake, attractions, activities and fellow expat residents. These same features are attractive to vacationers and other renters; Mexico’s large tourism industry offers many small groups of vacationers and even long term renters. As an owner of vacation/retirement property in Mexico you can consider the following possibilities:

Rent out the property to vacationers. This takes effort. One developer once pointed out that you could have the best hotel in the world, and it would sit there empty if it didn’t have a clear plan for active promotion. Property management companies can help; but you should do your homework, investigate occupancy rates in their area, and evaluate the results from the company. Personal promotion can work if you have access to a network of people with a need to rent a vacation property. Internet social networks and promotion can also be useful. Good rental agencies will use these tools as well. The real estate office through which you bought the property may also offer rental services, and if not should be able to recommend good rental agencies, or even promote the property informally to future clients visiting to make their own purchase.

Use the property only during the low season. If you have decided to take this step towards making your property a real investment, put investment at #1 in importance. This doesn’t mean you have to stop enjoying the property for personal use, but it does mean that you should use plan your use of the property during the regular low season, when the property may be empty anyway. If you are truly dedicated, you may even consider changing plans if a renter turns up. One couple who successfully carried out this kind of plan stayed in moderately price hotels for their own visits rather than jeopardizing their rentals. Remember that any happy renter is a potential returning renter.

Rent out the property long term. Mexico also has a healthy market for long term rentals. While the monthly rate is usually lower, the income is consistent year round, and usually requires less effort to constantly find a new stream of renters. This idea has also proven successful in actual practice in places like Playa del Carmen.

Buy another property. Once you’ve established a steady income from your first property, invest in another, and follow the same process. If you are renting out your properties for vacationers, then owning multiple properties will also give you more options for personal use during off-seasons.

Buy through a mortgage . Acquiring Mexico property through a mortgage directly in Mexico is becoming easier and more common. Using a mortgage directly from a Mexican bank also allows you to leverage the same property you are buying, rather than a property back home. This way you don’t have to wait to generate enough cash from your first property to step into the second. This can help to speed up the process.

Cover monthly payments and expenses rental income. Real life examples have shown that is possible to generate sufficient income from a rental property in Mexico, either for vacationers or long-term, to cover all expenses, such as utilities, repairs and taxes, as well as the monthly loan payments if careful planning is done.Your first property will give you an indication of how much income can be generated and how much is available for use after other expenses. Speaking with mortgage specialist, or even some real estate brokers , will help to gain an estimate of the monthly payments. Some easy math will show you if its possible. If the numbers don’t look like the work out, try tweaking your first rental project to see if you can bring the income up to the necessary level.

Of course, these moves aren’t carried out overnight, but the final result will be that you are the owner of several high-quality vacation properties. One very important plus is that it isn’t necessary to start on a large budget; lower budget properties will generally bring a lower income, but the same concept can be applied with successfully.

Once more than two have been acquired, one can be mostly or even entirely dedicated to personal enjoyment. When retirement arrives, one property will become a retirement property, and the others will continue to provide a constant income substantially boosting financial resources. Since the cost of living is considerably lower in Mexico, especially in large expense areas like health care, using one of the properties for retirement is an ideal move; the funds will go considerably further in Mexico.

Consider changing your Mexico property into a lifelong investment.

Thomas Lloyd graduated from Purdue University Krannert School of Management with a degree in Management/Financial Option Investments, and also holds a degree in Mexico real estate. He has 15 years of experience in Mexico’s business culture, and as a Mexico agent, has guided many investors through real estate transactions, safely.

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Browse for Baja Real Estate, Rosarito Real Estate and Ensenada Real Estate.

New Otay Border Crossing Option “Ready Lane” By: Miguel Sedano

Ready Lane

 

Otay Mesa, Calif. — Beginning Monday, May 2, U.S. Customs and Border Protection will open a new Ready Lane at the Otay Mesa port of entry for travelers who have a travel document enabled with Radio Frequency Identification, or RFID, technology.
The Ready Lane is a lane for vehicle traffic that only accepts RFID-enabled cards. The new Ready Lane at the Otay Mesa border crossing will be open Monday through Friday from 4 a.m. until 8 p.m. and Saturday and Sunday from 8 a.m. to 10 p.m. In order to use this dedicated lane, all adult passengers in the vehicle over the age of 16 must present an approved travel card. The U.S. Passport Card, SENTRI card, the new Legal Permanent Resident “green card” and the new Border Crossing Card are all RFID-enabled documents.
For example, the Ready Lane can be used by a group of travelers in one vehicle who may have different kinds of RFID-enabled travel documents, such as if the driver is a member of the SENTRI trusted traveler program, and the passengers all have other kinds of RFID-enabled documents, such as a U.S. Passport Card or a new Border Crossing Card. While only vehicles with all SENTRI members can use the dedicated SENTRI lane, a group with any mixture of RFID-enabled travel cards can use the Ready Lane.
Travelers using the Ready Lane should follow these three simple steps as they approach a U.S. land port of entry with their RFID-enabled travel card:
•    Stop at the beginning of the lane and make sure each passenger has their card out.
•    When it is your turn, drive slowly through the lane and hold all cards up on the driver’s side of the vehicle.
•    Stop at the officer’s booth.

If you are thinking in moving to Mexico, don’t think more act today.  We Can Help.  Call today 858-433-0561 or email Miguel Sedano  info@rentinginmexico.com the perfect home is waiting for you.

Interest in Mexico tourism surges, despite safety worries

by AFP Relax news

A leading hotel booking website has revealed a sharp increase in interest in travel to Mexico, as the country struggles to rebuild its reputation after an escalation in drug-related violence.

Earlier this year, US college students were warned against spending their annual spring break in Mexico, a sign of how serious authorities in some states believed the situation has become.

But it seems that not all travelers are being discouraged by the headlines resulting from Felipe Calderon’s war on drugs, launched in 2006, which has prompted a surge in violent incidents as the army struggles to crush the country’s drugs cartels.

Expedia revealed last week that travel bookings made to Mexico from its portfolio of global brands, which includes the Expedia and Hotels.com websites, were up nearly 25 percent in the last 12 months.

The majority of the interest was from the US, Canada and the UK, said Expedia, which described the country as one of its top three destinations in terms of traveler feedback.

The online giant made its comments at Acapulco’s Tianguis Turistico (March 25-28), an annual event organized by Mexican tourism officials to boost the country’s profile as a top Latin American tourism destination, where Mexico’s Tourism Secretary Gloria Guevara Manzo said March 24 that the country had “made real and sustained progress in making Mexico safe and secure.”

Ahead of the conference, financial giant Visa also noted that the amount spent on its cards by inbound visitors had gone up from $4 billion in 2009 to $4.4 billion in 2010, describing Mexico as a “sought after destination.”

No surprise then, that country’s beautiful beaches and rich cultural heritage are continuing to attract hotel chains, who are betting on an eventual end to the drug wars — at which point they believe the country is set to be a lucrative destination, thanks to its excellent location in the Americas.

Later this year, Sol Melia will open two flagship resorts, Paradisus La Esmeralda and Paradisus La Perla, both on the country’s stunning eastern Caribbean coastline.

Last month, Ritz-Carlton announced that it will open a Ritz-Carlton Reserve in Los Cabos, a 124-villa complex with views across the Sea of Cortez and private infinity pools, butler service and outdoor fireplaces.

Where Can you Find a Ocean View Home for only 149.000 15 minutes to a Ocean Front Golf Course

Where can you find a ocean view home for only $149.000 Dollars 15 minutes to a ocean front golf course; Compared to pebble beach,  and 40 minutes to one of the fast growing wine regions in the world. 45 minutes to mayor US city. With property taxes as low as 200 a year The answer is Descanso home a pacifica ocean hill side community. For information on this home and other gated communities in northern baja and Rosarito Beach contact Miguel Sedano 858-433-0561 miguel.sedano@bajaregroup.com

Baja California Responds To Safety Concerns And Eyes Rebound In Tourism

By Jeff Barnes, Editor, Mission Times Courier

(Mission Times Courier, San Diego, CA) – If safety concerns have kept you from visiting Baja California, the State wants you to know security has been stepped up across the region with your safety in mind.

Baja California Responds To Safety Concerns And Eyes Rebound In Tourism

Baja California Responds To Safety Concerns And Eyes Rebound In Tourism

The mayors of Tijuana, Rosarito, Ensenada, Mexicali and Tecate recently invited media on a three-day tour of the region to discuss the changes that have been made to ensure the safety of tourists. The Mission Times Courier was one of several media outlets from California, Arizona and Nevada that joined government officials on the tour.

Tijuana’s new mayor and police chief say public safety for tourists is a top priority. Mayor Carlos Bustamante says media reports of crimes involving drug cartels over the past several years have led many to believe Tijuana has turned into “a crime city”. Today, officials say that perception couldn’t be farther from the truth. Police Chief Gustavo Huerta credits heightened enforcement and training for turning the city back into a safe place for residents and tourists. Thanks to greater coordination among federal, state and local law enforcement, the city has seen a higher number of seizures of drugs. The city has seen a 30% decrease in crimes involving cartel members and a 40% decline in violent crimes and robberies.

The police chief says new training standards and procedures have also been implemented to make sure officers are fulfilling their obligation. More than 500 officers have been fired for failing to comply.

“We’re not going to put up with any corruption,” Chief Huerta said.

A new “tourist police” force has been put in place in tourist areas, including Avenida Revolución, a downtown area known for its restaurants and shopping. The bilingual officers are more easily recognized and are eager to help tourists during their stay.’ read more »

Calderon: Mexico to be World’s 5th Most Popular Tourist Destination by 2018

Mexico is already ranked 10th in the world, based on the number of annual visitors to the country and the amount of revenue that is generated.

Calderon: Mexico to be World's 5th Most Popular Tourist Destination by 2018

Calderon: Mexico to be World's 5th Most Popular Tourist Destination by 2018

On Monday, Mexico’s President Felipe Calderon announced plans for his country to become the world’s 5th most popular tourist destination by the year 2018. This announcement comes just weeks after declaring 2011 to be the “year of tourism” and on the heels of their new advertising campaign started last year, “Mexico, the place you thought you knew”.  According to the World Tourism Organization, the country is already ranked 10th in the world, based on the number of annual visitors to the country and the amount of revenue that is generated. Other contenders on the list include the US, France, China and Italy.

To bolster Mexico’s efforts to hit the number five slot, Calderon has outlined 10 strategic steps and 100 points of action, including advances in infrastructure via the construction of additional airports, highways and sea ports. In fact, flight service into and out of Mexico has already increased at a number of US airports, especially to popular tourist destinations like Cancun and the Riviera Maya.

Calderon is also encouraging Mexican travel agencies, resorts and tour companies to more aggressively promote Mexico as the perfect vacation destination, in part by diversifying the vacation packages that are offered, infusing them with higher quality options and a wider variety of activities and destinations to choose from. “Mexico is much more than having better beaches,” Calderon said.

In 2010, official figures showed more than 22 million foreign tourists visited Mexico, with more than six million dollars US generated as a result. By comparison, this year Mexico’s tourism industry hopes to offer around 4 million jobs and to offer support for around 12 million additional jobs, with income projected at around 40 billion dollars US.

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