Rosarito Beach Hotel Enjoying Second Consecutive Record-Breaking Summer
By Ron Raposa
ROSARITO BEACH, BAJA CALIFORNIA, MEXICO—Following its busiest summer ever in 2012, the Rosarito Beach Hotel & Resort is enjoying an even busier season this year, with overall season-to-season occupancy up 20 percent.
Year-to-year occupancy was up 25 percent on both major holiday weekends, Memorial Day and July 4th. For the summer overall, occupancy is up 20 percent, including a 20 percent increase in U.S. visitors, who accounted for 88 percent of hotel guests on Memorial Day weekend.
The two strong summer seasons, the busiest time of the year in the seaside resort city, follow several years of low occupancy brought on in part by concerns about violence involving organized crime groups in Mexico.
“Rosarito and Baja are safe and welcoming for our visitors and residents, perhaps more so than ever,” said hotel owner and former Mayor Hugo Torres. “Work done by state tourism and the Baja Image Committee has helped greatly in making more people aware of that.”
“While the number of visitors from Mexico never declined, we’re now seeing our U.S. friends return because of the improved safety perception,” said Mr. Torres, who also is chairmen of the Baja Image Committee, a public and private partnership.
The Baja Image Committee also works in issues including reducing border wait times, promotions and strengthening U.S.-Baja relationships.
Mr. Torres said more emphasis on specials, new hotel venues, promoting regional attractions such as Baja Wine Country also have helped increase occupancy. So and the 271-unit luxury-condo tower that in 2008 was added to the resort’s other accommodations.
Further details on these as well as reservations are available at www.rosaritobeachhotel.com.
The Rosarito Beach Hotel & Resort, 30 miles south of San Diego, is a Baja landmark that has hosted millions of visitors since opening in 1925, including stars such as Frank Sinatra, Marilyn Monroe, Rita Hayworth, Britney Spears and recently Robert Redford.
With almost 500 rooms and suites, its amenities include restaurants, bars, an elegant spa, plus a wide beach with horseback and ATV riding available. The resort has its own fishing pier, and two children under 12 can always stay free in their parent’s room at the family-friendly hotel.
The Rosarito Beach Hotel & Resort is totally self-contained yet only a short stroll from the heart of the city’s downtown tourist district. The hotel offers stays to fit a range of budgets.
The Rosarito Beach Hotel & Resort offers time shares and full ownership of luxury suites through its condo-hotel program
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