Hello. I’m Max Katz Broker / Owner of the Baja Real Estate Group and today I will share with you a our snapshot of the real estate market in Baja for 2011 and a few of our goals for 2012.

2011 began with renewed optimism – we experienced a substantial increase in real estate activity in Baja along with a major increase in tourism. We have also seen several Construction restarts along the Baja Coast, a major show of confidence for our market. Our Agents are very motivated and encouraged by the current trend.
Lower real estate prices coupled with developer and owner financing played a big part in our market in 2011. These factors contributed to year over year substantial increases in sales volume.

We as a company grew in various ways.

The Baja Real Estate Group took over sales and marketing in 2011 for an amazing new beachfront project called NAOS Living, currently under construction. We introduced this upscale project to the market and with an eye on buyer protection, by arranging for a built in safety net for buyer deposits.

We continue to exclusively represent the corridors’ best and strongest developments such as Palacio del Mar and Calafia Condos.

We made an important strategic move whereby Baja Real Estate Group joined forces with an Ensenada Real estate company, Baja Premier Properties. Mimi Mills and her staff of experienced real estate agents are now under the Baja Real Estate Group marketing umbrella.

Because of our strengthened presence in Bajamar, we secured the exclusive listing for sales at Santa Barbara at Bajamar, a premier boutique residential development located on the ocean view golf course at Bajamar. We were very proud to have inked the first two sales within our 1st 30 days.

We will also continue to develop our strong US Broker referral program. We will continue to host these Agents throughout the year, providing insightful tours of the area.

During these lasts several challenging years we have adapted to changes in the market and are now stronger and even better positioned. We have learned from these times and have found new ways of reaching our prospective clients through open house videos, educational seminars, and very robust social media programs.

Throughout 2011 we have continued to sell at a steady pace in many of the established upscale communities such as Club Marena, Las Gaviotas, Palacio del Mar and Calafia Condos.

We are proud to be a strong part of the renewed Baja sprit.

In 2012, we will continue as always to operate at the highest ethical standards – provide excellent sales training and support for our agents, keeping them updated and informed of the current Market, offering them educational seminars to help better assisting in helping buyers and sellers in our market.

For our sellers, we will continue our focus on being extremely competitive through our web presence, blogs and our ever strengthening intercept marketing. Our agents will remain sharply focused on getting your home sold. Our strategy is simple, to get your home front of as many buyers and other agents as we possibly can We are bringing on more tools that will allow us to give you better feedback and keep you updated regarding your properties sales progress.

Finally, we will be redesigning our website to make it easier to navigate and more user-friendly for prospective buyers looking to obtain information on many parts of Mexico, and the homes available to purchase.

In closing, we are more confident in the Mexico Real Estate Market and believe we will remain as strong players for the second home market as well as for retirees. With the cost of a typical beach home at a third or less of the prices found at most US beach cities, we are very confident that 2012 will be another great year in Mexico. Offering great value, convenient location and a culture that is a world away

Give us a call the next time you are in Baja. We would love to show you what is new.

Max Katz
Baja Real Estate Group’s
Beachside Realty Mexico